Anonymise company names in the examples

examples/line-item-audio.yaml

@@ -1,5 +1,5 @@
 # OpenProposal 3.0 — Example: Audio line item (spec § 6.4)
-line_item_id:   "iheart-audio"
+line_item_id:   "streaming-audio"
 status:         published
 channel:        audio
 environments:   { available: ["audio_streaming"], included: ["audio_streaming"] }
@@ -26,10 +26,10 @@ commitment:
   currency: USD
   flight_start: "2026-10-06"
   flight_end:   "2026-12-21"
-  idempotency_key: "wpp-volt2-iheart-audio-a7c33e10"
+  idempotency_key: "agency-a-camp1-streaming-audio-a7c33e10"
 
 committed_metrics: [{ metric: completion_rate, value: 0.92, basis: seller_reported }]
 buying_route:      SSP_PLATFORM
 transaction_mechanism: { available: ["PREFERRED_DEAL"], included: ["PREFERRED_DEAL"] }
 serving_mode:      dai
-correlation_id:    "nc-q4-2026-commitment/iheart-audio"
+correlation_id:    "ep-q4-2026-commitment/streaming-audio"

examples/line-item-ctv.yaml

@@ -1,8 +1,8 @@
 # OpenProposal 3.0 — Example: CTV line item (spec § 6.3)
-line_item_id:   "fox-ctv"
+line_item_id:   "weather-app-ctv"
 status:         published
 channel:        ctv
-properties:     { available: [{ id: "fox-weather-app" }], included: ["fox-weather-app"] }
+properties:     { available: [{ id: "weather-app" }], included: ["weather-app"] }
 environments:   { available: ["ctv"], included: ["ctv"] }
 formats:        { available: ["ctv/instream-15s", "ctv/instream-30s"],
                   included: ["ctv/instream-15s"],
@@ -22,7 +22,7 @@ commitment:
   currency: USD
   flight_start: "2026-10-06"
   flight_end:   "2026-12-21"
-  idempotency_key: "wpp-volt2-fox-ctv-3b7e0d52"
+  idempotency_key: "agency-a-camp1-weather-app-ctv-3b7e0d52"
 
 hold_status:    { hold_available: true, hold_duration: "P14D",
                   hold_scope: line_item, state: held,
@@ -32,4 +32,4 @@ committed_metrics: [{ metric: completion_rate, value: 0.95, basis: seller_report
 buying_route:      SSP_PLATFORM
 transaction_mechanism: { available: ["PRIVATE_AUCTION"], included: ["PRIVATE_AUCTION"] }
 serving_mode:      ssai
-correlation_id:    "nc-q4-2026-commitment/fox-ctv"
+correlation_id:    "ep-q4-2026-commitment/weather-app-ctv"

examples/line-item-display.yaml

@@ -1,15 +1,15 @@
 # OpenProposal 3.0 — Example: Display line item, fully worked (spec § 6.2)
 # Shows selectable audiences with per-option pricing, a catalog reference,
 # a buyer commitment, and settable bounds.
-line_item_id:   "wsj-display"
+line_item_id:   "business-daily-display"
 status:         published
 channel:        display
 
 properties:
-  available:    [{ id: "wsj", domains: ["wsj.com"] },
-                 { id: "barrons", domains: ["barrons.com"] }]
-  included:     ["wsj"]
-  pricing:      { barrons: { delta_cpm: 2.00 } }
+  available:    [{ id: "business-daily", domains: ["business-daily.example"] },
+                 { id: "markets-weekly", domains: ["markets-weekly.example"] }]
+  included:     ["business-daily"]
+  pricing:      { markets-weekly: { delta_cpm: 2.00 } }
   max_select:   2
 
 environments:
@@ -18,12 +18,12 @@ environments:
 
 audiences:
   available:
-    - catalog_ref: "newscorp/audiences/smb-decision-makers@3"
-    - { id: "nc:hnw-investors", provenance: modeled, addressable_scale: 1100000 }
-    - { id: "nc:cfo-finance-leaders", provenance: first_party, addressable_scale: 480000 }
-  included:     ["nc:smb-decision-makers"]
-  pricing:      { "nc:hnw-investors":       { delta_cpm: 4.00 },
-                  "nc:cfo-finance-leaders": { delta_cpm: 6.50 } }
+    - catalog_ref: "examplepub/audiences/smb-decision-makers@3"
+    - { id: "ep:hnw-investors", provenance: modeled, addressable_scale: 1100000 }
+    - { id: "ep:cfo-finance-leaders", provenance: first_party, addressable_scale: 480000 }
+  included:     ["ep:smb-decision-makers"]
+  pricing:      { "ep:hnw-investors":       { delta_cpm: 4.00 },
+                  "ep:cfo-finance-leaders": { delta_cpm: 6.50 } }
   max_select:   2
 
 addressable_scale: 3200000            # derived; recomputed on selection
@@ -68,7 +68,7 @@ commitment:
   flight_start:    "2026-10-06"
   flight_end:      "2026-12-21"
   derived_units:   3137254             # derived
-  idempotency_key: "wpp-volt2-wsj-display-8f42c1a9"
+  idempotency_key: "agency-a-camp1-business-daily-display-8f42c1a9"
 
 hold_status:    { hold_available: true, hold_duration: "P7D",
                   hold_scope: line_item, state: none }
@@ -88,14 +88,14 @@ reporting:
 
 visibility:            registry_gated
 required_credentials:  [{ type: dsp_seat, scheme: jwt_keypair,
-                          issuer: "thetradedesk", id_required: true }]
+                          issuer: "dsp-a", id_required: true }]
 
 buying_route:           PUBLISHER_AD_SERVER
 transaction_mechanism:  { available: ["PROGRAMMATIC_GUARANTEED", "PREFERRED_DEAL"],
                           included: ["PROGRAMMATIC_GUARANTEED"] }
 serving_mode:           client_side
-buyer_requirements:     { seat_required: true, dsp_allowed: ["ttd", "dv360"],
-                          dsp_seat_id: "seat-99812", dsp_id: "ttd-prod",
-                          seat_owner_entity: "Agency Alpha" }
+buyer_requirements:     { seat_required: true, dsp_allowed: ["dsp-a", "dsp-b"],
+                          dsp_seat_id: "seat-99812", dsp_id: "dsp-a-prod",
+                          seat_owner_entity: "Agency A" }
 
-correlation_id:  "nc-q4-2026-commitment/wsj-display"
+correlation_id:  "ep-q4-2026-commitment/business-daily-display"

examples/proposal.yaml

@@ -1,20 +1,20 @@
 # OpenProposal 3.0 — Example: Proposal (spec § 6.1)
 # Illustrative only. Seller names and rates are fictional.
-proposal_id:       "newscorp-us-q4-2026-omni"
+proposal_id:       "examplepub-us-q4-2026-omni"
 version:           1
-seller_id:         "reg:newscorp-digital"
-seller_name:       "News Corp US"
+seller_id:         "reg:examplepub-digital"
+seller_name:       "Example Publisher US"
 type:              standard
 status:            published
 valid_from:        "2026-10-01T00:00:00Z"
 valid_until:       "2026-12-31T23:59:59Z"
 
 description: >
-  Cross-channel News Corp US package spanning display, in-stream video
+  Cross-channel Example Publisher US package spanning display, in-stream video
   and CTV. Business and financial audience skew, weekday-heavy delivery.
 specifications: >
-  Display and video across WSJ, Dow Jones and Barron's; CTV via Fox
-  Weather and Fox Sports app inventory. First-party B2B and investor
+  Display and video across two business-news sites; CTV via weather
+  and sports app inventory. First-party B2B and investor
   audiences available with clean-room activation.
 best_for:          ["B2B", "financial services", "high-income reach"]
 not_suitable_for:  ["youth", "endemic gaming"]

spec/openproposal-3.0.md

@@ -96,7 +96,7 @@ reference in place of an inline value:
 
 ```
 catalog_ref: "<seller_namespace>/<collection>/<entry_id>@<version>"
-example:     "newscorp/audiences/smb-decision-makers@3"
+example:     "examplepub/audiences/smb-decision-makers@3"
 ```
 
 - A field MUST carry either an inline value or a `catalog_ref`, never both.