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Talk Proposal: #196
Description
- Draft Title: Frontend is Not the Bottleneck: Lessons from Scaling a High-Traffic Marketing Platform
- Length: 20 min full presentation
- Links: (TBD – can share slides before the event if needed)
When performance issues arise, the frontend is often the first to be blamed. But in real-world systems, it's rarely the root cause.
In this talk, I’ll share practical lessons from working on high-traffic marketing platforms and interactive product experiences. We’ll explore where performance actually breaks at scale — from APIs and data-fetching strategies to infrastructure and organizational decisions — and how to approach diagnosing and fixing these issues in production.
Speaker Bio
- Name: Caio Alcantara
- Mini-bio: Caio is a Senior Full Stack Engineer at Rivian, where he works on marketing platforms and interactive product experiences, including high-traffic launches like the R2. His work focuses on performance, scalability, and building systems that hold up under real-world usage. He enjoys bridging the gap between engineering, product, and user experience.
- Picture for slides: (Will provide)
- Would you like help with your presentation? Yes but its almost done — happy to get feedback or do a practice run
- Social media link(s): https://www.linkedin.com/in/caioalcantara/ http://instagram.com/alcantaracaiolucas
- Do you agree to the VanJS Code of Conduct? Yes
Activity
github-actions commentedon Apr 27, 2026
📅 Available Presentation Dates
Select your preferred dates for your talk:
Please check the boxes next to your preferred dates. A maintainer will assign you to a meetup once you've made your selections.
clucasalcantara commentedon Apr 27, 2026
zlldnv commentedon Aug 6, 2026
Hi Caio! A few dates below still need a speaker — let us know which ones work for you. Please check at least 2, in case your first choice fills up or doesn't work out, and reply here.
clucasalcantara commentedon Aug 6, 2026
zlldnv commentedon Aug 6, 2026
Hi Caio! You're accepted! Looking forward to it. — @zlldnv, via the VanJS admin panel
zlldnv commentedon Aug 31, 2026
HI @clucasalcantara !
Excited to have you at the upcoming event. Please use code SPEAKER on Luma to grab your speaker ticket!
clucasalcantara commentedon Sep 2, 2026
Thank you so much! All set :)
zlldnv commentedon Sep 7, 2026
Thanks so much for speaking at September 2026 Meetup with "Frontend is Not the Bottleneck: Lessons from Scaling a High-Traffic Marketing Platform" — it was great having you!