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martech

Marketing is the practice of connecting products and services with people who can benefit from them. This involves understanding audiences, crafting compelling messages, and choosing the right channels for distribution and engagement.

While the marketing technology landscape is dominated by expensive SaaS platforms, there’s growing interest in open source alternatives for email marketing, customer relationship management, analytics, attribution tracking, and marketing automation. Open source marketing tools offer transparency, customization, and cost-effectiveness that many businesses and developers seek.

With over 1,800 repositories tagged with marketing on GitHub, this community demonstrates the potential for collaborative development of marketing technologies that prioritize user control, data privacy, and accessibility over vendor lock-in.

Here are 182 public repositories matching this topic...

A curated list of awesome marketing science resources including geo incrementality testing, media mix models, multi-touch attribution, causal inference, and more from shakostats.com . Star ⭐ the repo if it helps you, and feel free to contribute your own favorite resources

  • Updated May 6, 2026

开源私域 AI 营销 SCRM 系统,Martech 获客引流利器!全渠道聚合(抖音/小红书/快手/微信/WhatsApp/TikTok/Telegram)统一收件箱与 CDP 客户管理。🤖核心功能:1. ReAct 自主 AI 智能体(41原子工具/销冠 SOP 自动化编排);2. 本地知识库 RAG(混合检索/混合粗排);3. 独家 GEO 模块(生成式大模型引擎优化/AI 搜索占位/内容创作),让 ChatGPT/Perplexity/DeepSeek 优先推荐你的品牌!🔒数据安全:支持 100% 私域自托管部署,数据零出域

  • Updated Sep 12, 2026
  • Go

AdVantage: A unified SaaS platform for managing multi-channel ad campaigns (Google Ads, Meta, etc.) with real-time analytics, lead tracking, and a cross-platform dashboard (React web & React Native mobile). Built with Node.js & MongoDB.

  • Updated Jul 29, 2026
  • JavaScript

AI-powered campaign intelligence platform for media buyers. Consolidate Meta, Google, TikTok & Taboola data, uncover root causes, optimize budgets, generate executive briefs, and scale winning campaigns faster.

  • Updated Jul 4, 2026
  • TypeScript

Lifecycle marketing & CRM engine for Claude Code — scores your data first, then generates customer journeys (onboarding, retention, churn, win-back) with channel-ready copy

  • Updated Aug 18, 2026
  • Python